How do we protect the future of our country? By protecting the children of our next generation. In the Texas Hays county area, children are experiencing a wide variety of unhealthy circumstances that can feed into the possible detriment of our future and abroad. Socioeconomic disadvantaged homes, illegal drug participation, emotionally unstable environments, and the neglect of ensured wholistic success in life plague the students of the Hays county district.
IMPACT is a program that focuses on helping improve the wholistic lives of children in grades K-12 within the local school district. Aiming to develop the educational, social, emotional and well-being of students within the state of Texas. Aiding in the life skills of students who are affected by underprivileged situations through intimate mentorship.
The soul purpose of IMPACT is to build relationships with students who in-turn will be the impact.
Focus
Art Direction
Branding/Identity
Impact sounds like you and me
With branding colors that speak to a variety of age groups, each color takes more precedence than the others in a specific context for specific messages.
Having a single voice which is to evoke purpose, IMPACT speaks to those who believe in being the change for a change. Encompassing all students and participants with the value of “You matter”. Posting their vocabulary wherever they can to direct people to change, purpose and most importantly impact.
Impact one child at a time.
Impact one future at a time.
