Focus
Branding and Identity
Brand Strategy
Art Direction
In the 21st century, the most controversial, dividing, unpopular conversation to have is about engaging in a true relationship with God. A life style that centers its ethics and moral standards on a greater cause, finds its way from the intended message of unification and love, to division and compromise. In our Millennial and Gen-Z driven generation, sharing and expressing one’s faith has become a challenging value to exude.
While there are many people who view having faith in a higher being as an unpopular opinion, many are left confused in what to believe due to different social influences. Whether healthy or unhealthy, many people are soul-searching to find their purpose and worth.
GALORE is a faith based clothing brand who is pushing to help believers stand firm and upright in their belief and identity in Jesus Christ. By spear heading in their mission of knowing God and making Him known to others, fashionable clothing is a strategic form of communication for our current generation and abroad. GALORE is aiming to aid the believer by igniting the difficult conversation of faith in order to share who Christ is with boldness, courage and in a fashionable way.
God Almighty Lord Omnipotent Righteous Eternal
Can you hear us now?
Unapologetic, clear and with a whole lot of love. Instead of beating around the bush, GALORE cuts the bush. Speaking truth in love, this brand just like the bold typeface is indicative with it’s bold character.
It’s fearless approach creates for it’s courageous look. Inspiring those to share the Word of God with no hesitation. It’s simple, but yet daring with it’s white and black color palette which enhances the earnestness of it’s voice.
